Speculative AI-driven design
Redefining AI’s Role to Improve Online Dating Outcomes
Project type
AI driven platform design
ROLE
UX/UI Designer, User Researcher
Tools
Figma, Adobe Photoshop, ImageFX
YEAR
2024
Speculative AI-driven design
Redefining AI’s Role to Improve Online Dating Outcomes
Project type
AI driven platform design
ROLE
UX/UI Designer, User Researcher
Tools
Figma, Adobe Photoshop, ImageFX
YEAR
2024
Speculative AI-driven design
Redefining AI’s Role to Improve Online Dating Outcomes
Project type
AI driven platform design
ROLE
UX/UI Designer, User Researcher
Tools
Figma, Adobe Photoshop, ImageFX
YEAR
2024
Project Description
Project Description
Project Description
This project explores the potential of AI to improve everyday life by designing a speculative service and application that leverages AI technologies to address a specific problem, pushing the boundaries of current capabilities.
For this project, I chose dating as my scenario topic. Dating is a significant part of life, yet many people struggle to find compatible matches. Therefore, I wanted to explore the ways AI could assist with digital matchmaking.
This project explores the potential of AI to improve everyday life by designing a speculative service and application that leverages AI technologies to address a specific problem, pushing the boundaries of current capabilities.
For this project, I chose dating as my scenario topic. Dating is a significant part of life, yet many people struggle to find compatible matches. Therefore, I wanted to explore the ways AI could assist with digital matchmaking.
This project explores the potential of AI to improve everyday life by designing a speculative service and application that leverages AI technologies to address a specific problem, pushing the boundaries of current capabilities.
For this project, I chose dating as my scenario topic. Dating is a significant part of life, yet many people struggle to find compatible matches. Therefore, I wanted to explore the ways AI could assist with digital matchmaking.
Online Dating Landscape Research
Online Dating Landscape Research
Online Dating Landscape Research
I conducted a comparative analysis of major dating apps to analyse their positioning, features, and AI utilisation, and explore their interrelations. The findings will guide the feature design of a solution.
I conducted a comparative analysis of major dating apps to analyse their positioning, features, and AI utilisation, and explore their interrelations. The findings will guide the feature design of a solution.
I conducted a comparative analysis of major dating apps to analyse their positioning, features, and AI utilisation, and explore their interrelations. The findings will guide the feature design of a solution.
Insights Summary
Insights Summary
Insights Summary
There are more male users in online dating, but apps for serious relationships have a more balanced male-to-female ratio.
Requiring detailed profiles and limiting daily likes enhances the perception of seriousness in dating apps.
There is room for more AI integration in dating apps, as currently it is mainly used for recommendations and harm detection.
There are more male users in online dating, but apps for serious relationships have a more balanced male-to-female ratio.
Requiring detailed profiles and limiting daily likes enhances the perception of seriousness in dating apps.
There is room for more AI integration in dating apps, as currently it is mainly used for recommendations and harm detection.
There are more male users in online dating, but apps for serious relationships have a more balanced male-to-female ratio.
Requiring detailed profiles and limiting daily likes enhances the perception of seriousness in dating apps.
There is room for more AI integration in dating apps, as currently it is mainly used for recommendations and harm detection.
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Swipe through the images to view the content
User Research
User Research
User Research
After desk research, I conducted user interviews to understand online dating users’ needs, current experiences, and pain points, identifying personas and challenges to address.
After desk research, I conducted user interviews to understand online dating users’ needs, current experiences, and pain points, identifying personas and challenges to address.
After desk research, I conducted user interviews to understand online dating users’ needs, current experiences, and pain points, identifying personas and challenges to address.
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Information Synthesis
Information Synthesis
Information Synthesis
To identify the target user's persona and online dating pain points, I used an affinity map to extract insights from the interviews. The findings will guide solution development to make the design well-suited to the user’s needs.
To identify the target user's persona and online dating pain points, I used an affinity map to extract insights from the interviews. The findings will guide solution development to make the design well-suited to the user’s needs.
To identify the target user's persona and online dating pain points, I used an affinity map to extract insights from the interviews. The findings will guide solution development to make the design well-suited to the user’s needs.
The Affinity Map
The Affinity Map
The Affinity Map
insights Summary from Affinity Map
insights Summary from Affinity Map
insights Summary from Affinity Map
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Persona
Persona
Persona
Problem Statment
Problem Statment
Solution Ideation
Solution Ideation
Solution Ideation
I brainstormed various ‘what-if’ scenarios and features beyond current possibilities, selecting the best combination to address the problem statement in my final solution.
I brainstormed various ‘what-if’ scenarios and features beyond current possibilities, selecting the best combination to address the problem statement in my final solution.
I brainstormed various ‘what-if’ scenarios and features beyond current possibilities, selecting the best combination to address the problem statement in my final solution.
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The Design Outcome: SoulSync
The Design Outcome: SoulSync
The Design Outcome: SoulSync
SoulSync is designed to eliminate the frustration of repeated dating failures by leveraging AI to help users make informed matching decisions, ensuring matching compatibility, the key in lasting romantic relationships.
SoulSync is designed to eliminate the frustration of repeated dating failures by leveraging AI to help users make informed matching decisions, ensuring matching compatibility, the key in lasting romantic relationships.
SoulSync is designed to eliminate the frustration of repeated dating failures by leveraging AI to help users make informed matching decisions, ensuring matching compatibility, the key in lasting romantic relationships.
SoulSync’s Data Collection
SoulSync’s Data Collection
SoulSync’s Data Collection
To power its AI, SoulSync collects the following data during registration:
Questionnaire: An adaptive questionnaire gathers user’s personal insights, adjusting questions based on prior answers.
Social Media Analysis: With permission, SoulSync analyses user’s social media interactions and engagements to understand their appearance, interests, personality, and chatting style.
To power its AI, SoulSync collects the following data during registration:
Questionnaire: An adaptive questionnaire gathers user’s personal insights, adjusting questions based on prior answers.
Social Media Analysis: With permission, SoulSync analyses user’s social media interactions and engagements to understand their appearance, interests, personality, and chatting style.
To power its AI, SoulSync collects the following data during registration:
Questionnaire: An adaptive questionnaire gathers user’s personal insights, adjusting questions based on prior answers.
Social Media Analysis: With permission, SoulSync analyses user’s social media interactions and engagements to understand their appearance, interests, personality, and chatting style.
Key Features
Key Features
Key Features
Compatibility Scoring
SoulSync assesses compatibility between two users and displays a syncing percentage on potential match profiles, helping users quickly determine if they are a good match.
AI-Crafted Dating Profile
SoulSync uses AI to generate authentic dating profiles, including images and prompts, reflecting users' inner qualities based on their data, fostering trust and honesty which are the users' needs in a relationship.
Immersive Dating Simulation
SoulSync provides a dating simulation, offering a 7-day chat visualisation, interaction with a simulated AI of the match, and a prospective relationship gallery, helping users visualise the relationship before making the match.
Compatibility Scoring
SoulSync assesses compatibility between two users and displays a syncing percentage on potential match profiles, helping users quickly determine if they are a good match.
AI-Crafted Dating Profile
SoulSync uses AI to generate authentic dating profiles, including images and prompts, reflecting users' inner qualities based on their data, fostering trust and honesty which are the users' needs in a relationship.
Immersive Dating Simulation
SoulSync provides a dating simulation, offering a 7-day chat visualisation, interaction with a simulated AI of the match, and a prospective relationship gallery, helping users visualise the relationship before making the match.
Compatibility Scoring
SoulSync assesses compatibility between two users and displays a syncing percentage on potential match profiles, helping users quickly determine if they are a good match.
AI-Crafted Dating Profile
SoulSync uses AI to generate authentic dating profiles, including images and prompts, reflecting users' inner qualities based on their data, fostering trust and honesty which are the users' needs in a relationship.
Immersive Dating Simulation
SoulSync provides a dating simulation, offering a 7-day chat visualisation, interaction with a simulated AI of the match, and a prospective relationship gallery, helping users visualise the relationship before making the match.
User Flow
User Flow
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Swipe through the images to view the content
SoulSync’s UI design
SoulSync’s UI design
SoulSync’s UI design
Design Style
Design Style
Design Style
Clean Design
I display only the relevant information to minimise distractions, allowing users to focus solely on the provided content.
Additionally, I used a hamburger menu instead of a bottom navigation bar to reduce navigation noise, helping users stay focused on matching.
Clean Design
I display only the relevant information to minimise distractions, allowing users to focus solely on the provided content.
Additionally, I used a hamburger menu instead of a bottom navigation bar to reduce navigation noise, helping users stay focused on matching.
Clean Design
I display only the relevant information to minimise distractions, allowing users to focus solely on the provided content.
Additionally, I used a hamburger menu instead of a bottom navigation bar to reduce navigation noise, helping users stay focused on matching.
Primary Colour
Primary Colour
Primary Colour
Light Sea Green
I use cool tones instead of warm ones to create a relaxing atmosphere, allowing users to explore matches at their own pace.
The colour scheme sets us apart from other platforms, which typically use warm tones, signalling our commitment to genuine relationships.
Light Sea Green
I use cool tones instead of warm ones to create a relaxing atmosphere, allowing users to explore matches at their own pace.
The colour scheme sets us apart from other platforms, which typically use warm tones, signalling our commitment to genuine relationships.
Light Sea Green
I use cool tones instead of warm ones to create a relaxing atmosphere, allowing users to explore matches at their own pace.
The colour scheme sets us apart from other platforms, which typically use warm tones, signalling our commitment to genuine relationships.
The Final Design
The Final Design
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Swipe through the images to view the content
The Design Process
The Design Process
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Result
Result
Result
The project received high praise from the lecturer, particularly for the well-crafted affinity map and its insightful key findings. The lecturer commended how effectively the map organised and analysed data, providing clear insights that enhanced the overall impact of the project.
The project received high praise from the lecturer, particularly for the well-crafted affinity map and its insightful key findings. The lecturer commended how effectively the map organised and analysed data, providing clear insights that enhanced the overall impact of the project.
The project received high praise from the lecturer, particularly for the well-crafted affinity map and its insightful key findings. The lecturer commended how effectively the map organised and analysed data, providing clear insights that enhanced the overall impact of the project.
Reflection
Reflection
Reflection
This project allowed me to exercise creativity and explore AI’s potential to enhance daily life. While the design is technically feasible, data privacy limitations present challenges. With more time, I would refine the post-matching user journey and features to support successful relationships.
This project allowed me to exercise creativity and explore AI’s potential to enhance daily life. While the design is technically feasible, data privacy limitations present challenges. With more time, I would refine the post-matching user journey and features to support successful relationships.
This project allowed me to exercise creativity and explore AI’s potential to enhance daily life. While the design is technically feasible, data privacy limitations present challenges. With more time, I would refine the post-matching user journey and features to support successful relationships.
